bcg matrix meaning in English
波士顿咨询集团矩阵
Examples
- Secondly , the writer applies bcg matrix and related theories to analyze the marketing strategy of sim and proposes the suggestion on its future strategy
然后，运用“ bcg ”等方法及理论对sim公司的营销战略进行分析并提出今后的战略方案。 - It also illustrates the position of various business including railroads , highways , municipal affair , real estate , water utilities with bcg matrix so as to effectively allocate resources
应用bcg矩阵判断铁路、公路、市政、房产、水利水电等各项业务在企业中所处的地位,便于合理分配资源。 - Applying the analysis methods of strategic management such as tows matrix , space matrix , bcg matrix , ie matrix , big strategy matrix , etc . , to get spare strategies such as adjustment of product structure
运用战略管理中tows矩阵、 space矩阵、 bcg矩阵、 ie矩阵、大战略矩阵等分析方法，提出产品结构调整等备选战略。 - In the part of case study , the article applies " porter ' s competition adavatge theory , " swot analysis " , " bcg matrix " and " webster and wind model " , to analyze the industry , enterprise situation , capital managemt revenues , market and customer of xingfa . in the end part of the case study , the article draws out a detailed production , investment and management project for the xingfa , confirms that the aim of investment and management of xingfa is to minimize the production cost , to reduce effctively marketing cost , to develop the competitive brand , and to increase market share as soon as possible , the article detailedly discusses the buyers " behavior , as well as industrial merge behavior , and gives strategic analysis on practical and typical issues of xingfa
案例分析部分，根据案例部分提供的素材和作者收集的其他有关资料，运用行业竞争5种压力模型、 swot分析方法、 bcg矩阵，韦伯斯特和温德模型等管理、经济、投资方面的理论，对兴发空调公司作了行业环境分析、企业状况分析、市场及客户分析、资本运营分析，最后对兴发空调公司生产投资管理方案作了详细的规划，确定了公司投资管理的宗旨是自有资本收益的最大化，公司的资本市场定位在充分筹借低成本资金，有效地降低经营成本、追求成为市场上的强势品牌，尽快提高市场占有率。